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Credit-savvy members can now:

• Actively manage and intentionally improve their credit score
• Effortlessly manage multiple cards
• Leverage, rather than liquidate mutual funds for cash flow

February 26, 2025: CRED, the most rewarding fintech platform for the creditworthy, today announced Svalbard (pronounced sval-baad), a suite of new experiences that make credit work for members, rather than the other way around. With the aim of making responsible credit behaviour effortless, CRED is transforming credit into a source of confidence.

Reimagining the credit score

CRED’s new credit score experience introduces a dynamic new way to understand credit scores, featuring:

• Foresight enables informed decision-making. An advanced predictive analytics tool powered by machine learning, it analyzes personal credit patterns to forecast how specific financial decisions—from taking loans to missing payments—will impact individual credit scores.
• ��dz��貹������is a sophisticated goal-setting system. It creates personalized roadmaps to achieve target credit scores, analyzing credit patterns to identify high-impact actions and providing time-based predictions for achievement
• ���ܰ��ǰ�����transforms credit scores from static numbers into  living financial narratives through an innovative custom typeface and Halo—a dynamic ring of light that celebrates progress and provides gentle guidance during setbacks
• Key factors is a clear report card of credit health, including payment history, credit usage, and account longevity, with intuitive color-coding and actionable insights that demystify credit scoring

Mission control for credit cards

CRED’s new credit card management experience brings unprecedented control and clarity:

• Unified dashboard consolidates scattered statements into a single, clear view of total dues across cards, with intelligent mapping of future EMI obligations to prevent surprise commitments
• Real-time monitoring system tracks credit utilization and creates a holistic view of spending patterns across all cards, processing over 10 million unbilled transactions daily with 92% categorization accuracy
• CRED protect-powered anomaly detection prevents costly mistakes by scanning every transaction, statement, and term change for hidden charges and unusual patterns
• Live versions of over 400 cards that transform static plastic into interactive financial tools, providing real-time contextual information and instant alerts for enhanced control
• Gesture-based interface that makes managing multiple cards effortless—from quick-action swipes to information-rich long presses—ensuring the same minimal effort no matter how many cards

Liquidity without liquidation

While 97% of credit card holders have EMIs/loans and 63% hold mutual funds, only 1.5% of India’s ₹33 lakh crore mutual fund AUM is pledged for secured credit. CRED Cash+ makes this accessible to the creditworthy through:

• Fully digital credit lines against mutual fund investments at rates starting from 8.99%, accessible with a few taps and funds credited instantly
• Automatic bundling to optimize for the lowest risk of liquidation with advanced models that assess mutual fund volatility patterns.

Kunal Shah, founder, CRED, said “With Svalbard, we’re transforming credit into a force for financial progress. In a country where most find debt stressful, we’re recognizing and rewarding responsible behavior, turning credit from a source of anxiety into a growth accelerant.”

With access to credit on better terms, 54% of creditworthy Indians would invest more, and 38% would start businesses. These contributors are held back by fear: not knowing what they should do, the complexity of management, and anxiety around mistakes. In fact, the idea of credit is a source of stress for 79%.

CRED’s new experiences address this by turning responsibility into opportunity, transforming credit anxiety into confidence through clear visibility, thoughtful design, and premium credit offerings.