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Launches the globally acclaimed smart eyewear in over 50 Titan Eye+ stores in India and online

National, May 19, 2025 – Titan Eye+, Indiaº£½ÇÖ±²¥ leading eyewear brand, today announced the much-anticipated launch of the Ray-Ban Meta AI Smart Glasses across 50+ select brand stores nationwide. As India rapidly embraces smart wearable technology, the smart eyewear category is poised for significant growth driven by rising digital adoption, increasing lifestyle consciousness, and a growing demand for seamless, on-the-go tech experiences. Recognizing this inflection point, Titan Eye+ is introducing a globally celebrated innovation to Indian consumers. With this launch, the brand reaffirms its long-term commitment to democratising access to next-gen eyewear, building consumer awareness, and accelerating market share growth in the premium and smart eyewear segment.

The introduction of Ray-Ban Meta AI Glasses further strengthens its dynamic smart eyewear portfolio, which includes the advanced Titan EyeX and the youth-centric Fastrack Vibes. Designed for functionality and style, the Ray-Ban Meta collection brings together Metaº£½ÇÖ±²¥ cutting-edge AI technology and Ray-Banº£½ÇÖ±²¥ iconic frame design to deliver a powerful wearable experience. Key features include voice-activated Meta AI assistance for real-time information and commands, hands-free photo and 1080p video capture with a built-in 12MP camera, open-ear speakers for immersive audio without blocking ambient sound, and seamless connectivity for calls, messages, music, and live streaming, all accessible without picking up a device. This makes the Ray-Ban Meta AI Glasses a perfect companion for those who seek smart functionality in a stylish, everyday form factor.

N S Raghavan, CEO, Eyecare Division at Titan Company Limited, said, “We are delighted to introduce the Ray-Ban Meta AI Smart Glasses to the Indian market. As pioneers in smart eyewear, it has always been our priority to bring globally renowned brands to our consumers. This launch significantly enhances our smart eyewear portfolio, enabling us to cater effectively to new-age customers who value the seamless integration of technology and fashion.”

As consumer expectations shift toward intelligent, connected accessories, Titan Eye+ is well-positioned to shape the future of smart eyewear by offering innovative, design-forward products that merge cutting-edge technology with everyday utility. The Ray-Ban Meta AI Smart Glasses will be available in select Titan Eye+ stores as well as online at www.titaneyeplus.com. Shoppers can purchase the collection at a discounted rate with Tata Neu reward points.

For more details and store information, please visit www.titaneyeplus.com