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New Delhi, 09th January 2025–AryaVaidyaPharmacy(Coimbatore) Ltd. (AVP), a pioneer in Ayurvedic healthcare with over 120 years of expertise, is marking a pivotal moment initsjourney by expandingitsproductportfolio. The company is introducing two new products designed to enhance the wellness of both infants and adults, reinforcingitsdedication to offering comprehensivehealthsolutions that combine the wisdom of Ayurveda with modern needs.
The newly launched products include theKesini Hair Care Range, which featuresBringadi Thailam, an Ayurvedic hair oil enriched with the nourishing properties of four types of milk to support hair growth and restore scalphealth. Additionally, AVP introducesAVP Baby Oil, a gentle formulation made with virgin coconut oil and rare herbs to nurture infant skin. These offerings are a testament to AVP’s ongoing mission to provide sustainable, accessible wellness solutions that meet the evolving demands of today’s consumers while honouring the brand’s rich Ayurvedic legacy.
“We are committed to making Ayurvedic care accessible to people at every stage of life,” said Mr. Vipin Vijay, CEO of AVP.“With our newproductofferings, ranging from infant care toholisticwellness, we are integrating the power of Ayurveda into everyday life. By staying true to our core values of Vidya (Knowledge),Vaidya(Expertise), and Vidhi (Methodology), we ensure that our innovations respect traditional wisdom while addressing the dynamic needs of modern consumers.”
This expansion forms a crucial part of AVPֱ broader strategy to adapt to the changing landscape ofhealthand wellness while remaining anchored initsAyurvedic foundation. The company continues to combine timeless Ayurvedic formulations with cutting-edge research, ensuring eachproductis both effective and in harmony with the principles of Ayurveda.
“At AVP, we recognize that wellness is not just about products; itֱ about building meaningful connections through the principles of Ayurveda,”said Shri Krishnadas Varier, Executive Director of AVP.“Our innovative solutions honour our heritage while meeting the needs of todays and tomorrowֱhealth-conscious consumers, providingholisticwellness experiences that resonate across generations.”
AVP also continues to diversifyitsrange of Ayurvedic products, which includes specialised solutions such asUrojith,Livojith, andLumbajith Capsules. These products are designed to addresshealthconcerns like renal, liver, and spinalhealth, highlighting AVPֱ expertise in Ayurvedic remedies tailored to modern challenges.
A central aspect of AVPֱcommitmenttosustainabilityisitsfocus on responsible sourcing. The company has implemented a backward integration model, sourcing 50% ofitskey herbs, such as Indigo and Bhringaraj, from local farmers. As a plastic-positive company, AVP goes beyond neutrality by recycling more plastic than it uses, thereby contributing to a cleaner planet. This approach ensures the quality andsustainabilityof AVPֱ Ayurvedic formulations, while also supporting environmental stewardship. On the digital front, AVP is modernisingitsoperations through cloud-based supply chain platforms and e-commerce solutions, enabling global access to Ayurvedic wellness. However, to maintain a personal and on-the-ground approach, the companyֱTalk toVaidyainitiative stands out. This service offers consumers direct consultations with qualified Ayurvedic doctors, providing tailored advice and support.
With this expansion, AVP continues to lead the way inholisticwellness, offering products and services that honour the legacy of Ayurveda while evolving to meet the demands of the modern world.
