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March 12, 2023: Hero FinCorp, one of India海角直播 leading NBFC海角直播 unveiled a new and revamped brand identity, which is aligned with the evolving needs of a Rising Bharat. The new logo echoes Hero Group海角直播 values and ethos whilst strongly resonating with the changing needs and aspirations of today海角直播 Indians.
The brand refresh introduces a captivating visual language built around the concept of “Windows of Opportunity鈥. These windows, a simple yet impactful symbol, represent the potential inherent in each individual, and the avenues which Hero FinCorp海角直播 products and services assist in unlocking and giving individuals the 鈥淐onfidence to Make it Happen鈥. This is a powerful mindset that aims to empower customers, employees, and stakeholders to pursue their dreams and goals with determination, resilience, and belief in their abilities, ultimately leading to both personal and professional success.
Abhimanyu Munjal, Jt. Managing Director & CEO, Hero FinCorp, expressed, “India’s growth story is not just about numbers; it’s about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen”
The entire identity refresh exercise entailed a multi-step approach, which included gathering market insights, customer & employee views, and monitoring changing financial and market trends; to create a robust, distinctive, and memorable presence.
With this change, Hero FinCorp aims to connect at a deeper and more meaningful level with Indians from all walks of life. The new brand identity and logo symbolise the company’s evolution mirroring that of the nation as we collectively work towards enabling the dreams of the India of today and tomorrow, creating a Viksit Bharat in 2047; while staying deeply rooted and connected to our shared values and culture.
Web Link: https://www.herofincorp.com/
