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08th May 2024: After a successful stint spanning half a decade at ZEE Entertainment, Meenakshi Samantaray as B2B Head of Marketing, a seasoned marketing professional has made a strategic career leap by joining Metro Brands as the Head of Marketing for the Sports Division The move is a strategic decision aligned with her passion for lifestyle and retail and to leverage her expertise into a fresh venture. She brings a solid marketing background of 13 years from her time at HUL and Future Group, showcasing a strong dedication to innovation and excellence in her new role.

With a diverse background in live entertainment and sports marketing, she aims to bring her expertise, talent, and wealth of knowledge to propel marketing initiatives at one of Indiaº£½ÇÖ±²¥ leading footwear retail giants. The new position will allow her to pursue her core interests and utilise her expertise in the field. Meenakshi’s appointment marks a new chapter for Metro Brands as they enter the exciting world of sports marketing, reaffirming their position as a pioneering force in the retail industry.

Meenakshi Samantaray’s move to Metro Brands Limited showcases her determination to forge new paths for growth and success in a changing business world. As she embarks on this new journey, all eyes are on Meenakshi to steer Metro Brands to unprecedented heights of excellence in the realm of sports marketing.