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– Three curated variants introduced: Essential, Preferred and Secure, each designed to meet specific healthcare needs

– Over 1.6 lakh Super Star policies sold, generating Rs. 580 crore in revenue within seven months

– Customised coverage for all customer segments, from first-time buyers in smaller towns to experienced policyholders in metro cities

– Flexible sum insured options available, starting from Rs. 5 lakh and extending up to Rs. 1 crore and beyond

– Key benefits include unlimited restoration, loyalty bonus, premium return, health booster and access to STAR Wellness Program

Bengaluru, May 19,  2025: Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India����ֱ�� largest retail health insurance provider,  today announced the launch of Star Flexi a multi-rider, as an expansion to its flagship product ‘Super Star’. Star Flexi is a unique multi-rider that adds more flexibility and personalization with new-age benefits to its flagship health plan, Super Star. With this, Star Health has introduced three new variants — Essential, Preferred and Secure, giving customers more choice and control over their health coverage.

Star Flexi has been introduced to address the rising demand for flexible, personalised, and affordable health insurance solutions. It is designed to serve a wide range of customers, from individuals in rural and semi-urban areas to those in metropolitan cities who prefer more comprehensive and premium coverage.

Super Star has quickly built a strong reputation among customers, becoming one of the most preferred health insurance plans in the country. With over 1.6 lakh policies sold, generating Rs. 580 crore in revenue in just seven months, Super Star has seen strong adoption across customer segments. The success of Super Star highlights a growing interest in health plans that offer more flexibility, greater personalisation, and coverage designed to meet specific needs.

Mr. Anand Roy, MD & CEO, Star Health Insurance said “The success of our ‘Super Star’ product, has reaffirmed the growing demand for flexible, affordable, and comprehensive health insurance solutions across India. With the launch of the three curated health insurance packages, ‘Essential’, ‘Preferred’, and ‘Secure’, we are reinforcing our commitment to expanding access to high-quality healthcare insurance from small villages and towns to metros. These new curated packages are designed to empower individuals and families, providing them with the security and peace of mind they need to take charge of their health, while ensuring that comprehensive coverage remains within everyone����ֱ�� reach.”

Each of the new packages brings together the trusted coverage of Super Star with the flexibility and innovation of Star Flexi. These variants are designed to serve a wide range of customers, from young families in smaller towns to experienced buyers in metro cities. They offer meaningful health insurance choices aligned with different priorities and budgets.

The curated offerings — Essential, Preferred and Secure, are structured to meet specific healthcare needs. Each variant caters to a distinct customer group, providing options based on where individuals are in their health and financial journey.

• Essential

This variant is ideal for first-time buyers and value-seekers in Tier 2 and Tier 3 markets. It focuses on accessibility and affordability while covering core healthcare needs with a balanced level of protection.

Key Features:

• Sum insured starting from Rs. 5 lakh
• Single private room coverage
• Day care procedures, AYUSH, organ donor and home care treatment
• Unlimited restoration of sum insured
• Premium waiver benefit and teleconsultation access
• STAR Wellness Program participation and cumulative bonus
• Optional add-ons like consumables and preventive check-ups

• Preferred

This variant is designed for urban families and professionals seeking balanced coverage and long-term value. It offers enhanced benefits tailored to metro and Tier 1 customers who want broader protection and tangible returns.

Key Features:

• No cap on room rent
• Air ambulance cover up to Rs. 5 lakh
• Health Booster provides 100% of base sum insured after seven claim-free years
• Premium Return refunds the first-year premium after five claim-free years
• Sum Insured Multiplier supports long-term flexibility
• Additional coverage for dental cleaning, nursing at home and medical equipment

• Secure

This variant is built for informed policyholders who prioritise strong protection and smart value. It is best suited for experienced customers seeking wide-ranging coverage without overpaying for unused features.

Key Features:

• No cap on room rent
• Air ambulance cover up to Rs. 5 lakh
• Unlimited restoration of sum insured
• Limitless Loyalty Bonus adds 100% of the sum insured at every renewal, regardless of claims
• Access to STAR Wellness Program and claim-free incentives
• Optional add-ons available for enhanced protection

The launch of Star Flexi marks an important step in expanding the Super Star product into a more personalised and adaptable offering. By introducing three distinct variants, Star Health is addressing the real-world needs of customers across different life stages and geographies. Whether it’s affordability, balance, or comprehensive protection, the new packages are built to deliver meaningful coverage that aligns with how people live, work and plan for their health today.