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- Sting® Energy takes over as the BGMIֱ officialin-game energy drink
- Rollout of co-branded Sting® X BGMI bottles across India for BGMI enthusiasts
- Sting Energy On Pack Promo and BGMI custom in-game event, creating new avenues for player engagement
National, May 16, 2025:Sting®,PepsiCo Indiaֱ high-voltage energy drink, has joined forces with Indiaֱ most popular battle royale game, Battlegrounds Mobile India (BGMI), creating an electrifying new way for fans to power up their play.This first-of-its-kind collaboration infuses Sting®ֱ high-energy ethos directly into the BGMI universe, delivering a pulse-pounding experience that extends from mobile phones to retail shelves and into the everyday lives of gamers.
Starting today and available until July 14th, BGMI players will find Sting® bottle as the official in-game energy power-up, delivering its signature burst of energy and the iconic Sting® energy mnemonic. This unique integration captures the rush and intensity that define both the brand and the BGMI universe, setting a new standard for immersive gaming experiences.
The collaboration extends beyond the screen, as Sting® X BGMI co-branded bottles will soon be available across India in retail stores and e-commerce platforms. Every sip transforms into a gateway to exclusive in-game rewards and missions. Each bottle features a QR code that directs consumers to PEPGenie—PepsiCoֱ WhatsApp-based chatbot—where users can unlock four unique missions in a custom BGMI in-game event. Completing these missions opens access to a final grand challenge, allowing players to earn limited-edition and widely sought after digital collectibles.
This powerful convergence of the physical and virtual worlds sets a new standard for brand integration, offering players a fully immersive, electrified journey that extends from their gaming devices to their everyday lives. It seamlessly blends digital excitement with on-ground engagement, redefining how brands connect with the next generation of players.
Ankit Agarwal,Director Marketing – Energy and Hydration, PepsiCo India, said,“Gaming and energy are a natural match — both are about intensity, focus, and pushing limits. With this partnership, Sting®becomes the fuel behind epic plays and high-octane moments in both worlds. We’re excited to bring unique collaboration to life, creating a powerful link between gaming and real-world experiences for our consumers. Sting®ֱ unmistakable energy is now part of the BGMI universe, and we’re inviting players to take their game to the next level with every sip.”
Seddharth Merrotra, Head of Business Development at KRAFTON India, added:“This partnership with Sting®goes far beyond traditional branding. Itֱ a bold step into experiential engagement — fusing energy, emotion, and interactivity into one seamless journey. BGMI has always stood at the intersection of technology and youth culture, and this collaboration builds on that ethos to deliver something unforgettable for our players.”
This unique collaboration sets a new benchmark for brand integration, bringing together gameplay, content, and commerce in a way that resonates with Indiaֱ connected generation. Itֱ not just about gaming — itֱ about creating moments that capture the energy, drive, and aspirations of todayֱ youth. As Indiaֱ digital economy continues to accelerate, initiatives like this are set to redefine how brands meet consumers where they play, shop, and socialize.
