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The wait is over!Ajio Luxe Wkend (ALW), Indiaֱ ultimateluxury extravaganza, is back to celebrate a landmarkEdition 5ڰdzJanuary 10 to January 12, 2025.
Presented by Title PartnerAjio Luxe, with support from Associate PartnersChivas Luxe Collective PerfumesԻHSBC, this spectacular event is produced byThe Magnanimous Groupin partnership withThe Established. This year promises to be nothing short of extraordinary. Prepare for a dazzling showcase of unmatched elegance,cutting-edge innovation, andunforgettable collaborations, making it the most anticipated event in theluxury calendar.
Marking half a decade of redefiningluxury,ALW 2025elevates its offerings withdynamic brand showcases,one-of-a-kind activations, andinnovative experiencestailored to resonate with both brands and attendees. Every element, from thereimagined layoutto the stunninginstallations, reflects the eventֱ commitment to providing a multifaceted journey that blendsstyle, creativity, and designlike never before.
Curated by icons ofcreativity, this edition boasts an impressive line-up of curators, each adding their unique perspective to the event:Anaita Shroff Adajania for Fashion,Ashiesh Shah for Home & Design, andShalini Passi for Art & Installation, presenting anexclusive curationand one of the largestart collectionsever showcased atAjio Luxe Wkend.
Spread across four thoughtfully curated zones—HSBC Prive Lounge– designed by the iconicGauri Khan, this space will hostexclusive networking opportunities;House of Chivas– a sophisticated retreat that embodiesmodern,contemporary, andmaximalist opulence, expertly designed byKunal Rawalwill hostHSBC Power Panels by The Established—stimulating conversations byIndustry Leaders;Ajio Luxe– aluxury, lifestyle hubhosting highly anticipatedbrand experientialsand ground-breaking launches in the country, andTira– the eventֱbeauty partner, bringing the best inbeauty experiencesto life across the 3 days; the event delivers an extraordinary experience, packed withexclusive highlightsԻbrand debuts.
The event promises an extraordinarythree-day celebrationǴluxury, creativity, and innovation. Discover areimagined shopping experiencewith a curated selection ofinternational and homegrown brands, thoughtfully designed to spark curiosity and inspire.
The opening evening themedThe Gilded Hour, is an exclusiveinvite-onlyfirst look atEdition5ǴALW. An ultra-special show will celebrate the seamless blend oftimeless craftsmanshipԻmodern style, embodying the essence ofTyaaniֱ jewellery. The runway will be transformed into an elegant canvas—understated opulenceand immersive, designed to let the jewellery take centre stage. The interplay of shadows and light will create avisual masterpiece, ensuring every jewel catches your eye and tells its story ofheritage, modernity, and refined luxury. Adding to the allure,Karan Joharand friends will take the runway with some of the most iconic faces from the world offashion and cinemaadorned inTyaani’s exquisite jewellery.
Speaking about the event,Akash Sheth, Co-Founder of The Magnanimous Groupsays, “We strive to redefine a luxuriousexperiencethrough an immersive lens with every edition. As we celebrate a milestone with Edition 5, we are thrilled to bring together an unparalleled mix ofcreativity, innovation, collaboration, and culture acrossart, fashion, design, and lifestyle. This yearֱ event is a testament to our commitment topushing boundaries, offering our guests a dynamic journey throughcurated experiencesthat are as inspiring as they are engaging.Ajio Luxe Wkendis more than an event—itֱ a celebration of the evolvingluxury and lifestyle landscapein India, and we are proud to be at the forefront of this movement.”
Day twopromises a journey through the epitome ofluxury, beauty, and thedynamic consumerof today.House of ChivashostsHSBC Power Panels by The Established, with discussions ranging from‘India’s Global Luxury Moment: Designers, Ambassadors, and Collaborations’Ի‘New-Age Luxury: Shaping Indiaֱ Next Boom’to‘How Gen Z Is Redefining Beauty Standards in India.’
The HSBC Masterclasses offer an enriching line-up of experiences, including energisingWellness Mornings, an exploration ofThe Art of Collectibles, aStyling Workshopled by Akshay Tyagi, and aFarm-to-Table Diningjourney curated by Gauri Devidayal. Adding to the excitement, Tira Masterclasses bring together leading beauty experiences, starting with‘A쾱Ի: Listen to Your Skin,’ followed by an exclusive session withPixiBeauty, and culminating withBurberryFragrance Wardrobing–an elegant exploration of bespoke scent layering.
Day threeis where all the action unfolds, kicking off with an exhilarating Ferrari drive that sets the tone for an unforgettable finale. Adding to the excitement, Tira Masterclasses continue, featuring a cutting-edge styling session byDyson, followed byDewy Drinks and Skincare Tipswith Youth To The People. Bringing a playful twist to the day,Kenzointroduces an interactive claw machine and photo booth, spotlighting the vibrant Kenzo Verdy Market designs. Dare to play and stand a chance to win exclusive prizes, ensuring every moment is as thrilling as it is memorable.
Indulge inconversationsthat challenge perspectives,fashionthat transitions seamlessly from theliving room to the runway, and the allure offine timepiecesԻstate-of-the-art automobiles. Immerse yourself ininspiring art,ground-breaking beauty brands,exquisite everyday jewellery, and bespoke masterpieces.
Delight your palate withculinary creationsthat are as imaginative as they are delectable, all set against the backdrop of an electrifying musical experience bylocal and global music artists –fromMary Annsetting the stage for a great opening with her electrifying beats, toRababinfusing day 2 with her infectious energies, andNake,crafting a seamless blend of house, techno and afro rhythms.
The grand finale featuresNina Shahֱelectrifying performance andAradoheadlining Indiaֱ first-everAll SaintsClosing Sundowner with an unforgettable set. Prepare for a weekend filled withstyle, sophistication, and delightful surprises.
About The Magnanimous Group
A boutique luxury lifestyle organisation with headquarters in Mumbai, The Magnanimous Group brings alive disruptive, distinct ideas to create innovative experiences at the right places, for the right people. Magnanimous Group is devoted to delivering seamless services, via its five verticals: brand consulting, events, destination weddings, talent management and travel. Each business presents a distinct translation of luxury for the contemporary, Global-Indian. Brands including Airbus, Cartier, LVMH Groupֱ Christian Dior Beauty and Moët Hennessy India, Ferrari, Jo Malone, Maserati, Richemont Groupֱ Montblanc and Piaget, Rolls Royce, Starwood Hotels and Resorts’ St. Regis Mumbai and W Hotels and Young Presidents’ Organization, to name a few, constitute the Groupֱ esteemed roster of clients.
Participating Brands
| AUTOMOBILE | FASHION | JEWELLERY | ART (ARTIST NAMES) | |||
| Aston Martin Vantage (Aston Martin New Delhi) | MY ALMARI | Sussanne Khan X Pure Facets | Ravinder Reddy | |||
| BMW i7 (Infinity Cars + Navnit Motors) | JENA | Anmol Inherently Luxe |
Ranbir Kaleka | |||
| Mercedes CLE (Landmark Cars) | HOUSE OF B.I.O BY RITTI KHANNA | Suuraj Popley | Jagannath Panda | |||
| Mercedes EQS Maybach (Landmark Cars) | ARUSHI RAWAL | Emerald Jewels | Pranati Panda | |||
| Mini Cooper (Infinity Cars) | IKARA | Jagdish Jewellers | Gigi Scaria | |||
| Rolls Royce Cullinan Series II (Kun Motors) | ARVINO | Shiv Narayan | Subodh Kerkar | |||
| Porsche 911 Carrera (Infinity Cars) | THE TERRA TRIBE | Dia | Sonia Khurana | |||
| Ferrari 296 (Navnit Motors) | MARGIN | Renu Oberoi | Narayan Biswas | |||
| Land Rover Defender (Navnit Motors) | RAYA | Tara | Ankon Mitra | |||
| WATCHES | RIDDHI DOSHI (REDEFINE) | Tryyst | Tom J. Vattakuzhy, | |||
| Art of Time | CORD | INSTALLATIONS | Dhruv Mistry | |||
| Panerai | NATTY GARB | Ashna Mehta | Keita Miyazaki | |||
| IWC | KAVYA SINGH KUNDU | Tallin Jaipur | B R Shailesh | |||
| Jaeger – LeCoultre | KISSA GOI | HOME | Waswo | |||
| Roger Dubuis | DIOSA | Focal | Vasudha Thozhur | |||
| Time Avenue | CALLING JUNE | Milaris | Vasudevan | |||
| Omega | MIRIPRET | The Bar Collective | Manisha Gera | |||
| Franck Muller | OCTOBER JAIPUR | Alsorg | Murari Jha | |||
| Blancpain | AMOUR FAITH HOPE | Wriver | Shambhavi Singh | |||
| Tudor | THE LUXURYPOP | Cocoon Carpets | Manish Nai | |||
| Purnell | WARPING THEORIES | Tulio | Valay Gada | |||
| HYT | HIRO | Orvi | T.Venkanna | |||
| Manufacture Royale | THE LEATHER TAILORS | Jaipur Rugs | Sonia Mehra Chawla | |||
| L’epee | ROSANI | Jade Design House | Sunil Gawde | |||
| Reuge | ձÉ | Elementto Wallpaper | Teja Gawanakar | |||
| Konstantin Chaykin | VERANDAH | é | ||||
| WHYLABS | é | |||||
| MASCHIACCIO | Ashiesh Shah Atelier | |||||
| THE LEATHER LAUNDRY | ||||||
| LABEL NAIN | ||||||
| INSTINCT FIRST | ||||||
| CONFIDENTIAL COUTURE | ||||||
| STAPLESUM | ||||||
| NOURIA | ||||||
| DIEM | ||||||
| FOUR FIGR | ||||||
| ERODE | ||||||
| VERANO BY TANYA | ||||||
| AMAMMA JEWELS | ||||||
| ENDLESS SUMMER | ||||||
| Ā鰿 | ||||||
| CILVR | ||||||
| TANZIRE | ||||||
| TARA AND I | ||||||
| GODDESS OF GLOCAL | ||||||
