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~ Multifaceted Indian actor and comedian Aparshakti Khurana graced the event which saw participation of prominent media agencies from across India ~
TheAgencyPremierLeaguewill now move to Mumbai on 20th December~
~Season3ofDPWorldILT20will be broadcasted live onZEEֱ 15-linear TV channels, OTT platform ZEE5, and on its syndicate partners’ TV and digital networks~
Delhi, 19thDecember 2024:ZeeEntertainmentEnterprises Limited (ZEEL), the official broadcaster of theDPWorldInternationalLeagueT20, successfully hosted thesecondlegof its inauguralAgencyPremierLeagueT20inDelhi, continuing the strong momentum of the unique trade marketing initiative. The event was graced by popular Indian actor and comedian Aparshakti Khurana. The versatile entertainer, known for his diverse roles as a radio jockey, playback singer, composer, and television host, brought an electrifying energy to the event. Adding to the thrill and excitement, OMD emerged victorious in theDelhileg, which witnessed spirited participation from leading agencies, including Havas, IPG, Group M, Publicis, and Dentsu. Theleaguewill be culminating in Mumbai on 20thٱ.
The firstlegof the tournament in Bengaluru also saw robust participation and engagement by the participating teams setting the perfect stage for theDelhiedition. Group M, Mavericks clinched victory in the Bengaluruleg, which saw strong participation from leading agencies, including Group M, Blasters, Dentsu, Havas Media, Initiative, and Madison.The Mumbai event will host an equally competitive line up with Wavemaker, Starcom, MadisonWorld, DBB Mudra Max, Essence Mediacom and Mindshare Fulcrum.
Reflecting on theleague,Mr.Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue,ZeeEntertainmentEnterprise Limited,said, “We, atZEEare delighted with the success of both Bengaluru andDelhilegs of theleague. TheleagueexemplifiesZeeEntertainmentֱ dedication to build meaningful relationships with our trade partners, including the media fraternity. Cricket is a unifying force in India, and through this initiative, our aim is to bring the excitement ofDPWorldILT20closer to our partners while fostering a sense of camaraderie and shared enthusiasm for the game.”
The month-long third edition ofDPWorldILT20will begin on 11 January 2025, with the finals slated to take place on Sunday, 9 February 2025. Cricket fans can watch this action-packed tournament onZEEֱ most widely distributed and viewed 15 linear TV channels:&Pictures SD, &Pictures HD,ZeeCinema HD,ZeeAnmol Cinema 2,ZeeAction,ZeeBiskope,ZeeZest SD,ZeeCinemalu HD,ZeeTelugu HD,ZeeThirai,ZeeTamil HD,ZeeKannada HD,ZeeZest HD, &Flix SD and &Flix HD. Itֱ also free to view on one of Indiaֱ leading OTT platform – ZEE5.The syndicate broadcast partners around theworldwill be announced in the coming days.
Earlier this year,ZEEEntertainmentEnterprises Limited (ZEEL) reported that theleagueֱsecondseasonreached 221 million viewersand with an aim to capture a viewership of 230-million for the upcomingseason,ZEEwill expand its reach by including South Indian channels, offering a month-long cricket carnival experience.
The channelֱ extensive distribution strategy ensured widespread accessibility in India and across the globe. With a notable 46% share of female viewership and 55% share of youth viewership, theleague’s broad appeal in India underscores its status
